In fashion, there are trendsetters, there are trend followers, and then there is the Krista Lee woman who marches to the beat of her own drum. The Krista Lee line was designed for the confident and charismatic woman who has an exceptional eye for fashion and detail, but is not afraid to express her style in her own unique way.
Krista Lee is a division of Usindo Corporation, a family-owned company established in 1977, and is based in Southern California and Bali, Indonesia. Since our launch in 2007, Krista Lee designs have been largely inspired by hip, eclectic and colorful artwork discovered from travels around the world.
The local artisans are central to our production operation on the tropical island Bali, where their intricate embroidery technique and detailed beadwork are hand-sewn into our creations. Whether it be our one-of-a-kind hand-dyed prints, our lavish embellishment, or our intricate detailing, the Krista Lee signature look is immediately recognizable and uniquely our own style.
Krista Lee is affectionately named after the founder’s granddaughter, Kristin aged 10, whose creative eye for fashion and her zest for life first inspired us to create the line. Even now, she looks forward to sitting in on design meetings and does not hesitate to speak her mind. In honor of Kristin, who was born with a complex congenital heart defect and required three open heart surgeries in her first three years, a portion of our sales have been earmarked for Children’s Hospital Los Angeles’ Heart Institute.